Free Marketing Tip # 2 – Place an Ezine or E-newsletter
As a small business owner and manager of marketing, I am always looking for ways to market my business and my clients businesses' food with a lot of money. Why? Just because it has a lot of money on marketing is not.
There are many ways to start talking about products and services – what marketing is all because – get the word out to people who you think will be interested. The people you like as customers.
And yes, there ismany ways to speak freely, or cost very little.
One of my favorites is Ezine Publishing.
What is an Ezine? This is an electronic newsletter that is written and distributed via e-mail.
Here are 10 steps to help you use Ezine Publishing the market for small businesses
(1) Ask yourself, "What am I an expert?" or "What do you know much about?"
(2) The search for other similar businesses in your area of expertise, to see ifwhich publishes an ezine. Write to all the Ezines you will find in your own area of expertise.
(3) a single round or a method that no one is using the search, and you feel your ideal client would be interested, for example, publishes a weekly report recommendations, summaries of news and events, or how-to articles?
(4) Determine whether you want to publish an ezine text (like a normal e-mail) or an ezine html (includes graphics andcolor).
(5) To find the email marketing / management program listings to help you publish your Ezine and automatically generate a list of subscribers for management.
(6) Put an opt-in box for your free ezine on every page of your site. Include a reason why someone wants to subscribe to your Ezine – gives a little 'promotion.
(7) to offer a free gift to those who choose to enroll. This is a special report, a small e-book or other item of cost that you are doing andgives them more reason to write.
(8) determines how often you publish. A week? Biweekly? Monthly?
(9) Schedule a regular time to write and publish your ezine every week or month.
(10) Get your ezine listed in ezine directories on the Internet to help generate subscribers. A search for "ezine directory" on Google for places to submit your ezine to find.
An ezine gives you an opportunity to create a list of people interested in yourexperience and what you have to offer. It also provides a captive audience for your products and services. It may be free or very little investment is made.
(C) Copyright 2006 Debbie LaChusa, 10stepmarketing